Surprising Policy Shift: A Game-Changer for Millions of Amazon Prime Users

I love Amazon Prime, I really do. It's the one service that I've kept running month on month, year on year –
even after cancelling Netflix intermittently to save money – as it provides free
delivery in addition to excellent Amazon Prime Video streaming services.

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But I was rather surprised when an official Amazon email landed in my inbox this morning, with the shock
announcement that Prime customers will suddenly have to pay for deliveries again – specific ones that don't
hit a certain value threshold for same-day delivery anyway.

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But before everyone, myself included, has a total meltdown and cancels Amazon
Prime for good, let me summarise what the email and Amazon Prime's new delivery policy is: first and
foremost, Amazon Prime delivery is still free (on eligible orders); if you select Same-Day or Overnight
(Tomorrow by 1pm) for eligible deliveries then a £1.99 charge will apply to orders under £20 (those over
this threshold will not incur the additional charge).

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I must admit, despite living outside of the big city in a rural town in the South of England, I've been
super-impressed by Amazon's rapid delivery on certain eligible products. Indeed, I've often spent a little
extra in knowing I can receive specific essentials – usually printer ink, or DIY essentials when missing a
specific – and now won't be able to benefit from this service.

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This Policy Change Will Have Implications

That's going to do a couple of things, which aren't necessarily bad things. In the age of convenience,
super-fast delivery on-demand puts a strain on expectations, a strain on the supply system, the staff, and
the environment too. Rather than top up my basket with additional tat to reach that £20 threshold I can do
a few other things: shop elsewhere in-person if really in desperate need; or just be a little more patient
and wait a whole 24 hours maximum extra.