PFT introduces groundbreaking CLEAR® AI technology for Ad Break Automation at IBC 2023

2023-09-18 07:35:35

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PFT unveils Ad Break Automation powered by CLEAR® AI at IBC 2023

Prime Focus Technologies (PFT) has introduced a groundbreaking feature called Ad Break Automation powered by CLEAR® AI at IBC 2023. This innovative technology is set to generate revenue for content on various platforms including Free Ad-Supported Streaming Television (FAST), Ad-Supported Video on Demand (AVOD), and Linear TV. With the Ad Break Automation feature, content owners can now automatically identify the optimal spots for ad placement based on the specific policies of FAST and AVOD platforms. This eliminates the need for manual ad placement for each platform and allows for intelligent placement of overlay ads, creating an additional revenue stream for content owners.

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According to Murali Sridhar, Senior Vice President of Product Management at PFT, the use of Ad Break Automation is crucial in this era of exponential growth in FAST revenues, predicted to exceed £18 billion by 2028. By harnessing the power of CLEAR® AI, content owners can transform their monetization approach and streamline their advertising workflows. The technology allows for the delivery of contextual advertisements, eliminating the need for cumbersome spreadsheets and bringing automation to ad break management.

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Utilizing CLEAR® AI, content owners can take advantage of multi-modal AI analysis and Machine Wisdom technology to discover scenes, segments, and in-content metadata. By automatically identifying the best potential ad break opportunities within their content, manual intervention is no longer required. Content owners can efficiently manage their content distribution by accessing predefined ad break policies tailored for various FAST/AVOD platforms and export ad break markers that align with platform requirements. The user-friendly interface of the Ad Break Automation feature allows users to preview potential breaks, AI-recommended ad overlays, and contextual metadata.

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PFT has recently secured its third distinctive non-adjacent US Patent for AI-enabled Scene Detection, with four more AI patents pending grant. This showcases the company's commitment to innovation and further strengthens its position in the industry.

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Overall, the introduction of Ad Break Automation powered by CLEAR® AI is a significant milestone for PFT and the M&E industry. It revolutionizes ad placement strategies, enhances revenue generation for content owners, and simplifies the advertising workflow with the use of advanced AI technology.

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