Oppo's Bold Logo Redesign Reveals a Surprising Twist

Oppo has made a significant change to its logo design, moving away from its iconic green color and opting for black accents instead. This decision was noticed by users in China on Weibo, who saw the updated profile images. In response to a fan's inquiry, Oppo confirmed that while green remains important to the brand, it will now be used in "interactive visual designs to enrich every scene where the brand meets the users."

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The company also stated that moving forward, the logo will transition to a monochrome form, gradually reducing the usage of color. This means that not only green, but all colors will be removed from the logo. This change is already evident on the company's website, where the green squircle has been replaced and the pages have undergone a redesign.

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When looking back, it becomes clear that Oppo has been gradually phasing out the green logo from its marketing communication for quite some time. The brand now predominantly features white letters, which can be adapted to different visual elements. For example, the Oppo letters on the box of the Reno10 Pro in the purple variant are violet, while on the Find X6 Pro, the logo appears in silver.

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Source (in Chinese) | Via