London Introduces Resale Pop-ups at Railway Stations by Good

2023-09-26 15:01:31

Good London opens railway station resale pop-ups

Retail signings at railway stations went understandably quiet during the pandemic as consumers stopped travelling. And station retail was equally understandably slow to bounce back as society tentatively reopened.

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But recent periods have seen more activity with commuters and other travellers making more trips. So we’re seeing more interesting developments on the store front.

This week, Network rail said it’s expanding the fashion line-up across its 19 managed stations by introducing a pre-loved offer from Good London at two of its major destinations.

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The Rise of Pre-Loved Stores

It’s an interesting signing for another reason than that it simply highlights the revival of rail travel. It also shows how mainstream the pre-loved sector has become and how stores are popping up in locations where they wouldn't have been expected to settle not so many years ago.

Good London's Pop-Up Spaces

The pop-up spaces for Good London are at Victoria and London Bridge stations and mark the first time the independent brand has broken into the travel retail market.

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Charity Pop-Ups

It’s not a first for network rail though as it said housing and homelessness charity Shelter Scotland has also opened a 470 sq ft pre-loved pop-up store at Glasgow Central. This follows the success of a previous trial at the station earlier this year. And in October Shelter will also open pop-ups at London Bridge, Waterloo and Victoria stations.

GlobalData says that the clothing resale market in the UK grew by 149% between 2016 and 2022 and it’s forecast to rise by 67.5% from 2022 to 2026. 

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Network Rail's Perspective

Hamish Kiernan, Commercial Director, Property at Network Rail, said: “Pre-loved is increasingly seen by consumers as a smart choice. Our pop-ups with Good London and Shelter offer customers great quality and value. The offer importantly diverts clothing from landfill and provides visibility of a pre-loved offer to millions of passengers. We sought out Good London as a brand that could really add a point of difference to our retail mix and customer reaction demonstrates this."

Network Rail owns and manage 500,000 sq ft of retail space within major city centre stations across Britain. Over 650 million customers visit its destination stations every years with retailers there generating £60 million in monthly sales.

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