2023-11-13 16:51:23
Slack was down, with issues loading pages and sending messagesKFC is drawing the line this festive season, keeping its menu strictly poultry-based in the face of calls for a turkey twist. Despite some playful banter from customers yearning for a holiday-themed turkey burger, KFC, the iconic fried chicken franchise, stays true to its roots.
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Kate Wall, the Strategy and Innovation Director at KFC, defends the brand's chicken-centric menu: "Customers are always right, but not when it comes to switching out chicken for turkey. We thank them for their input, but we’ll stick with the poultry we know and love." Wall's statement encapsulates the chain's tenacity in the face of calls to diversify its holiday offerings.
Rail passengers set for disruption as engineering work between Chesterfield and Sheffield leads to delays and diversions – with no trains to some Derbyshire stations"The chicken connoisseurs" are flying a defiant flag with what they claim is the world's first anti-UCG campaign, resisting the temptation to stray from their chicken expertise.
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The creativity behind KFC's decidedly chicken-forward approach this holiday season comes from a collective effort. The brand is working with marketing leads like Kate Wall and Dani Ruggles, as well as Rebecca Bottriell overseeing brand management. The inventive force heralds from Mother, the creative agency responsible for strategy and the final creative execution.
Further efforts to bring the campaign to life involve a talented production team at MindsEye, led by Director Eros Vlahos and Cinematographer Stephen Keith-Roach. The execution was brought together by Producer Matthew Posner, with other notable contributions from founder Hughie Phillips, executive producer Debbie Ninnis, and the edit team at Stitch Editing, spearheaded by Editor Flaura Atkinson.
To complement the visuals, the auditory experience has been finessed by the sound studio No 8, with Sam Robson engineering the auditory delights. Meanwhile, the musical ambiance has been supervised by The Hogan with Sean Hogan at the helm.
And finally, the media agency Mindshare has played a pivotal role in ensuring the campaign reaches eager viewers ready for the festive feast that KFC promises.
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