Honor Surpasses Competition to Secure Top Spot in Declining Chinese Market, Reports Canalys

Honor Takes the Lead in China's Smartphone Market During Q3 2023

The smartphone market in China has been experiencing a decline, but there is some good news. According to Canalys, the total shipments of smartphones in the country during Q3 2023 reached 66.7 million, which is higher compared to Q2. This indicates a slight recovery despite a 5% decrease in shipments compared to the same period last year.

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Honor, the leading smartphone brand, managed to claim the top position in Mainland China. It faced tough competition, with only a 2.7 million unit difference separating it from the fifth biggest vendor, Xiaomi.

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Honor's success can be attributed to the popularity of its X50 series, which presented significant durability improvements. Oppo, combined with OnePlus, secured the second position, while Apple climbed to third place following the launch of its new iPhone 15 series.

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Canalys Research Manager, Amber Liu, highlighted the growing collaboration between vendors and retailers as a vital factor in the smartphone market's revival. This deepened relationship covers strategic decisions and day-to-day operations.

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With the expectations of gradual demand increase, smartphone companies are actively expanding their product portfolios and speeding up the frequency of upgrades to stimulate consumer interest and loyalty. Toby Zhu, Senior Analyst at Canalys, predicts that these efforts will lead to more consumer upgrades and brand switches.

For more details, you can visit the official Canalys website.