Google's groundbreaking initiative set to counter AI-generated political ads

Google Takes Action Against AI-Generated Political Ads

The tech giant is implementing measures to ensure transparency in political advertising by requiring clear disclosure for the use of 'synthetic content'.

Preventing Misleading Political Content

With the rise of AI technology, Google aims to address the issue of misleading political content generated by this technology.

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As part of its efforts, the company plans to introduce a policy that mandates political advertisers to disclose their use of AI. Advertisers will need to reveal if their ads contain "synthetic content that inauthentically portrays real or realistic-looking people or events."

Google emphasized that the disclosure must be "clear and conspicuous" across all forms of content, including images, videos, and audio. The update to Google's political content policy is set to be implemented in mid-November.

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The tech giant provided examples of scenarios that would require disclosure, such as ads that falsely attribute statements or actions to individuals, edited footage of real events, or realistic-looking scenes that never took place.

AI-Generated Political Ads in Action

AI-generated political ads have already been used for various purposes. For instance, the US republican party shared an advertisement in April criticizing President Joe Biden. The ad featured multiple AI-generated images depicting riots and warfare.

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Recognizing the need for transparency, the US White House secured "voluntary commitments" from major tech companies, including Google, Meta, and OpenAI. These commitments aim to develop robust mechanisms, such as watermarking, to inform users when content is generated by AI.

California's Focus on AI Risks

The state of California has taken steps to examine the benefits and risks associated with generative AI through an executive order.

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The order directs state agencies and departments to assess the potential risks posed by this technology to individuals, communities, and government staff. Areas of investigation include cybersecurity, unintended impacts, legal processes, public safety, and the economy.

One of the goals of the executive order is to develop a joint risk analysis by March 2024, which will contribute to recommendations regarding the use of generative AI.