Global Smartphone Sales Decline by 8% in Q3, Counterpoint Report Reveals

Global Smartphone Sales Declined by 8% in Q3: Counterpoint Report

The global smartphone market witnessed a decline of 8% in sell-through rates during the July-September period this year compared to the same period in the previous year. According to the latest report by Counterpoint, slower consumer demand is the key factor contributing to this decline. However, there was a slight growth of 2% in Q3 compared to Q2, which can be attributed to the recent launch of the iPhone 15 series.

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Leading Players in the Market

Despite the overall decline, Samsung maintained its position as the top global smartphone player, capturing an estimated 20% share of total sales in Q3. The success of Samsung's Galaxy A-series played a crucial role in this achievement. Apple secured the second spot with a market share of 16%, while Xiaomi secured the third position with a 12% share. Oppo (10%) and vivo (8%) completed the top five rankings.

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Positive Growth Among Brands

Among the major brands, Honor, Huawei, and Transsion Group (Tecno, Infinix, itel) were the only ones to experience positive year-on-year (YoY) growth in Q3. However, all the top five brands, except Apple, witnessed double-digit declines compared to the previous year. Counterpoint analysts anticipate that the momentum gained in September will continue in the fourth quarter, with strong demand expected during the holiday period.

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Source: Counterpoint Research