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Is Micro-Learning the Future of Upskilling?

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In today's fast-paced world, Matteo Penzo, co-founder of Zick Learn, believes that learning in an asynchronous way on our smartphones is the most effective method of retaining information. Penzo shares his own experience of being bored by traditional corporate training, which led him to start Zick Learn.

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The Power of Micro-Learning

Zick Learn provides tech training courses in a micro-learning format, using popular messaging platforms like WhatsApp, Microsoft Teams, Slack, and Cisco WebEx. The exercises are designed to be simple and easy to complete, with options for true or false and multiple-choice questions. This approach allows learners to integrate learning into their daily routines, whether it's waiting for the bus, brewing coffee, or taking a break at the office.

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Targeting Gen Z and Deskless Workers

Penzo recognizes the preferences of Gen Z workers for asynchronous experiences. They value convenience and want to learn on their own terms. By offering a mobile-driven learning experience, Zick Learn aims to help employers retain Gen Z talent. Additionally, Zick Learn is targeting deskless workers who may not have access to a computer but are proficient in using mobile devices.

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The Benefits of Frictionless Learning

Unlike traditional synchronous e-learning, Zick Learn's approach eliminates the need for learners to be present at a specific time. Whether it's a live session or a recorded video, Zick Learn ensures that learning can happen seamlessly while workers are in the flow of work. This frictionless experience maximizes learning outcomes and minimizes the perceived time-wasting aspect of traditional training methods.

By embracing micro-learning and leveraging the familiarity of smartphones, Zick Learn offers an innovative solution for upskilling. With a focus on Gen Z and deskless workers, Zick Learn is well-positioned to meet the evolving needs of the workforce in the digital age.

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