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Mail Metrics has announced its acquisition of Dublin-based company Dafil, positioning itself as a leading player in Ireland's communications sector. With this strategic move, Mail Metrics aims to strengthen its customer base and extend its operations to the UK and US markets in the coming years.
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Founded in 2013, Mail Metrics specializes in digitalizing customer communications and enhancing regulatory compliance for financial services organizations. The company handles millions of communications annually, including renewal notices, claims correspondence, billing information, and general customer communications. Over the past few years, Mail Metrics has experienced remarkable growth, with its revenue projected to reach £40 million by the end of 2023, a significant increase from £1 million in 2019. The company's rapid expansion earned it second place in the 2022 Deloitte Technology Fast 50 awards, after ranking 14th in 2021.
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The acquisition of Dafil was driven by the shared customer base between the two companies. Notably, Dafil has built a strong reputation in its four decades of operation. Mail Metrics CEO Nick Keegan expressed excitement about the collaboration, stating, "Dafil has a reputation for delivering high-quality service consistently. We're looking forward to working closely with our new colleagues as we integrate the two businesses."
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This latest acquisition marks Mail Metrics' third successful investment, following its previous ventures into Persona and Forth Communications in 2021. Keegan emphasized the importance of strategic acquisitions in their growth strategy, highlighting the company's impressive organic growth rate of 40% year-on-year. Keegan further added, "This transaction is another milestone for us as we strengthen our acquisition function."
Building a Stronger Future
Commenting on the acquisition, Dafil's managing director Jean Maher expressed confidence in Mail Metrics' leadership, stating that they will guide Dafil through its next phase of growth. Maher believes that the integration of the two companies will unlock synergies and create a complete closed loop for customer communications.
Mail Metrics continues to solidify its position in the communications sector, employing strategic acquisitions to drive expansion. With its recent acquisition of Dafil, the company has further enhanced its capabilities and brought itself closer to achieving its vision of becoming a global leader in customer communications.
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