Behind the Scenes: The Creative Harmony of Major League Baseball's 2019 'We Play Loud' Campaign

An In-Depth Look at Major League Baseball's 'We Play Loud' TV Campaign

What's the scoop on Major League Baseball's ad?

On October 04, 2019, the world got a glimpse of Major League Baseball's vigor through their 'We Play Loud' campaign. Just as autumn leaves started hitting the ground, MLB decided it was time to turn up the noise and bring attention to the sensational experiences of post-season baseball. That year, not only the sports world was buzzing with excitement, but the tech world was also all abuzz, with major announcements from leading tech companies. With a release date like this, it was clear MLB aimed to capture that same innovation and enthusiasm in their promotion of America's pastime.

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Who is behind the creative magic of the MLB ad?

The brains behind this energetic campaign is none other than Wieden+Kennedy, a creative agency known for crafting compelling narratives that resonate with global audiences. As an agency that has consistently hit it out of the park with their creative campaigns, Wieden+Kennedy has proven their expertise in enhancing brand identities and telling memorable stories, just like they did with the MLB's 'We Play Loud' campaign.

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How does Major League Baseball connect with their fans online?

MLB's presence isn't just felt on the field; it's loud and clear across various social platforms as well. With active profiles on Facebook, Twitter, YouTube, and even Pinterest, the league knows how to keep the conversation going well beyond nine innings.

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What's the vibe of the 'We Play Loud' TV spot?

The 'We Play Loud' campaign channels an active and electrifying energy that mirrors the excitement on the diamond. MLB's aim to attract viewers is clearly reflected in the ad's vibrant and dynamic mood. Whether you're a die-hard baseball fan or just in it for the hot dogs and home runs, this TV spot invites everyone to experience the pulsating heart of the sport.

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Who are the superstars spotlighted in MLB's ad?

Major League Baseball's ad features a lineup of its brightest stars. Aaron Judge, Alex Bregman, Cody Bellinger, Eddie Rosario, Gleyber Torres, Jack Flaherty, and Ronald Acuña Jr. are not just mere players, but titans who embody the 'We Play Loud' spirit on and off the field. These athletes bring the campaign to life with their prowess and passion, capturing the essence of what makes baseball America's favorite pastime.

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Which tunes are getting fans amped in the campaign?

To complement the excitement of the television campaign, the soundtrack has to be just as vigorous. "Limonada Coco (Remix)" by Lapiz Conciente is the chosen tune that drives the 'We Play Loud' theme home. When the beats of this catchy number blare through the speakers, it's almost as if the adrenaline of the game is being pumped directly through the veins of the viewer.

As we round the bases and head for home on our exploration of Major League Baseball's 'We Play Loud' campaign, let's tip our caps to the lively atmosphere that baseball brings to fans around the world. From the roaring crowds to the crack of the bat, MLB has showcased the thunderous spirit of the game in this captivating ad.

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