Apple's problem with its new Vision pro glasses

Discover How Huawei's Trademark of 'Vision Pro' Name Could Spell Trouble for Apple in China

In a world where brand names hold significant value, Apple might be facing a challenge with its newly announced Vision Pro Mixed Reality headset in China. It appears that Huawei has already trademarked the name "Vision Pro" in the country. Read on to find out how this could impact Apple's plans for its innovative product.

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Huawei's Trademark Could Force Apple to Rebrand Its Vision Pro Headset

Apple recently unveiled the Vision Pro, its first-ever Mixed Reality Headset, with plans to launch it in the United States next year. However, it seems that the tech giant might face some hurdles when it comes to launching the product in China. Huawei had already registered the "Vision Pro" trademark four years ago, which could lead to potential complications for Apple.

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Closer Look At the Vision Pro Trademark

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An examination of Huawei's Vision Pro trademark reveals that it was registered under international class 9, which covers a wide array of products, including head-mounted virtual reality devices, LCD TVs, and radio equipment. The trademark grants Huawei exclusive rights for ten years, from November 28, 2021, to November 27, 2031.

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What Does It Mean For Apple

With Huawei holding exclusive rights to the Vision Pro name in China, Apple may not be able to sell its Mixed Reality headset under the same name. It's worth noting that Huawei's trademark is not directly related to Apple's product, as the company has its own product lines related to the term "Vision," which include the Vision Glass and Vision Smart Screen series.

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Possible Scenario for Apple

Apple has a few options to navigate this trademark issue. They could rebrand the Mixed Reality Headset for the Chinese market, negotiate with Huawei to use the Vision Pro name, or decide not to sell the product in China. However, the last option seems unlikely given China's status as one of the world's largest tech markets.

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