The actress in the current StaySure travel insurance TV advert is Anna Wilson-Jones. StaySure confirmed this on their official Instagram account (@staysuretravelinsurance), posting "Did you spot Anna Wilson-Jones in our TV ad?" on 31 December 2025. The commercial also appears under her IMDb profile (nm0934318) with a 2026 date. Note: IMDb user-contributed entries can be edited by the public and should be treated as supporting rather than primary evidence.
Anna Wilson-Jones is a British actress. She has worked across theatre, television and film over several decades, and is probably best known to UK audiences for her role in the ITV period drama Victoria.
Her casting fits a pattern common in insurance advertising: a recognisable face with a calm, authoritative screen presence, familiar enough to register but not so famous that the celebrity overshadows the product. Wilson-Jones brings exactly that quality, which is presumably why StaySure went looking for her.
StaySure's own social media team named her directly. The Instagram post from 31 December 2025 attracted 35 likes and 9 comments, with several viewers saying they had been trying to place her face. That sort of post is as close to an official cast announcement as most TV advertisers bother to make.
The IMDb listing backs this up. Under Anna Wilson-Jones's "Other Works" section, the StaySure TV commercial is listed with a 2026 date, consistent with the advert airing in early 2026 after the Instagram post went up at the end of 2025.
Her most widely seen role is in Victoria, the ITV drama about Queen Victoria's early reign. The show ran for three series and drew large audiences, giving Wilson-Jones considerable visibility with the kind of prime-time ITV viewer that StaySure's over-50s travel insurance is aimed at. That overlap is probably not accidental.
Beyond Victoria, she has a long stage career and various television credits.
Some older sources online name Judi Dench or Michael Caine in connection with StaySure. Neither is the actress in the current 2026 advert. If you spotted a woman in the recent TV commercial and wondered who she was, it is Anna Wilson-Jones, not Dench. The 2026 StaySure TV commercial is titled 'Dream Big' and carries the strapline 'as your age gets bigger, so should your dreams', targeting over-50s travellers.
StaySure has refreshed its creative more than once over the years. The IMDb listing and the Instagram confirmation both point clearly to Wilson-Jones for the advert running in 2026.
Her full credits are on IMDb under profile number nm0934318. For the StaySure confirmation, the original Instagram post is still publicly visible at the URL above. If you want to follow future StaySure casting announcements, their Instagram handle is @staysuretravelinsurance.
## Quotations > Did you spot Anna Wilson-Jones in our TV ad? > — StaySure Travel Insurance (official Instagram account, @staysuretravelinsurance) (https://www.instagram.com/p/DS7ypLyCABf/?hl=en) ## Frequently asked questions ### who is the actress in the StaySure travel insurance advert Anna Wilson-Jones is the actress featured in the current StaySure travel insurance TV commercial. StaySure confirmed this on their official Instagram account on 31 December 2025, posting 'Did you spot Anna Wilson-Jones in our TV ad?' ### what is Anna Wilson-Jones known for Anna Wilson-Jones is a British actress best known for her role in the ITV period drama Victoria. She has worked across theatre, television and film throughout her career since being born in Surrey, England in 1970. ### how do we know Anna Wilson-Jones is in the StaySure ad StaySure's official Instagram account (@staysuretravelinsurance) directly named Anna Wilson-Jones in a post on 31 December 2025. The commercial also appears on her IMDb profile with a 2026 date, providing additional confirmation. ### when did StaySure announce the actress in their advert StaySure announced that Anna Wilson-Jones was the actress in their TV commercial on 31 December 2025 via their official Instagram account, where the post received 35 likes and 9 comments. ## Sources 1. [Anna Wilson-Jones - Other works - IMDb](https://www.imdb.com/name/nm0934318/otherworks/) (www.imdb.com) 2. [Instagram](https://www.instagram.com/p/DS7ypLyCABf/?hl=en) (www.instagram.com)