The main faces in recent UK Head & Shoulders adverts are Claudia Winkleman and an actor. Claudia Winkleman, the well-known TV presenter, has fronted several campaigns for the brand, while the actor appeared alongside her in the 'I Don't' campaign.
Claudia Winkleman is the celebrity face of Head & Shoulders in the UK. Best known for presenting Strictly Come Dancing on BBC One, she brings immediate recognition to the brand. Her involvement spans more than one campaign: she starred in the Head & Shoulders Derma X Pro campaign in 2024, and she also featured in the brand's 'GOAT' shampoo commercial. Head & Shoulders is owned by Procter & Gamble, which has a long track record of pairing its hair care products with high-profile presenters in the UK market.
Yiannis Vassilakis is the actor who appeared in the Head & Shoulders 'I Don't' campaign, published in the UK in September 2022. He featured alongside Claudia Winkleman in that spot. Vassilakis is a working actor rather than a household name, so his face may be familiar from the ad without viewers being able to place it.
The 'I Don't' campaign ran in the UK for Head & Shoulders. The title plays on the idea of things people no longer have to worry about, dandruff being the obvious one. Anyone who has wandered down a supermarket hair-care aisle will recognise the logic immediately.
No publicly confirmed information is available about the specific filming location for the Head & Shoulders 'I Don't' advert. The brand's official channels are the most reliable place to find production details.
Based on publicly available information as of May 2026, Claudia Winkleman remains a prominent UK celebrity associated with Head & Shoulders advertising, with activity continuing into 2026 including ASMR-style content posted under the #DermaXProUK hashtag. However, the brand has also been linked to other collaborators, so she may not be the sole face of the brand. Procter & Gamble has not publicly announced a change of ambassador for the UK market, though individual campaign contracts are rarely disclosed in full. In 2026, Head & Shoulders has also been linked to other collaborators internationally, so UK readers should check the brand's official channels for the most current ambassador lineup. If a new face has appeared in a recent spot, the brand's official YouTube channel is the most reliable place to check.
The quickest routes are the Head & Shoulders UK YouTube channel, where Procter & Gamble publishes full-length ad versions, and the Advertising Standards Authority's website at asa.org.uk, which handles complaints and rulings on UK broadcast campaigns. Sites like Advert Fandom and IMDb also credit cast members for TV commercials, which is handy when you spot an actor you recognise but cannot name. If you saw the advert on ITV or Channel 4, both broadcasters list current campaigns in their press sections.
## Frequently asked questions ### who is the woman in the Head and Shoulders advert UK Claudia Winkleman, the TV presenter best known for hosting Strictly Come Dancing on BBC One, is the main celebrity face of Head & Shoulders adverts in the UK. She has appeared in multiple campaigns for the brand, including the Derma X Pro campaign in 2024 and the 'GOAT' shampoo commercial. ### who is Yiannis Vassilakis Head and Shoulders Yiannis Vassilakis is an actor who appeared alongside Claudia Winkleman in the Head & Shoulders 'I Don't' campaign, which was published in the United Kingdom in September 2022. He is a working actor rather than a household name celebrity. ### what is the Head and Shoulders I Don't campaign about The 'I Don't' campaign is a UK advertising campaign for Head & Shoulders that plays on the idea of things people no longer have to worry about, with dandruff being the primary focus. The campaign featured both Claudia Winkleman and actor Yiannis Vassilakis. ### where was Head and Shoulders advert filmed London Claudia Winkleman and Yiannis Vassilakis were spotted filming a Head & Shoulders advert at a Sainsbury's store in London. The brand is owned by Procter & Gamble, which regularly produces UK advertising campaigns for its hair care products. ## Sources 1. [UK Celebrity Presenter Claudia Winklemen and Actor Yiannis ...](https://www.tiktok.com/@ihomeeducate/video/7523249108572851478) (www.tiktok.com) 2. [Instagram](https://www.instagram.com/reel/DLsLStQsUmr/?hl=en) (www.instagram.com) 3. [Head & Shoulders: I Don't • Ads of the World™ | Part of The Clio Network](https://www.adsoftheworld.com/campaigns/i-don-t) (www.adsoftheworld.com) 4. [Head & Shoulders 'Claudia Winkleman for Derma X Pro' 2024](https://www.youtube.com/watch?v=G4FHHqlPK34) (www.youtube.com) 5. [Claudia Winkleman - Head & Shoulders shampoo 'GOAT' - YouTube](https://www.youtube.com/watch?v=j2o-PNScfR4) (www.youtube.com)