The Vodafone 'Summer Switch' TV commercial featured Sophia Laryea, David Adlam, Jenni Little, and David Whitney. A separate Vodafone TV commercial, announced in September 2024, included actor Katie Cotterell. An actor named Olivia W also appeared in a Vodafone advert, playing the role of a daughter, represented by Hashtag Talent Agency. In January 2026, Vodafone launched a campaign called 'First Term', focused on families staying connected, produced by Leo UK. A separate talent agency (Time To Shine Agency London) also announced their client 'Bennett' appeared in a Vodafone commercial around May 2026.
The 'Summer Switch' campaign is the most fully documented recent Vodafone TV commercial in terms of cast. Four actors appeared in it:
The commercial was directed by Lizzy Bailey and produced by DHC, the production company that shared the reel publicly on Instagram. None of the four are household names, which is fairly typical for Vodafone's recent UK TV work. The brand has leaned towards relatable, everyday characters rather than celebrity faces in its recent campaigns.
Katie Cotterell appeared in a Vodafone TV commercial, with her casting announced by Urban Talent Actors Management on 12 September 2024. The specific campaign name has not been publicly confirmed, but the announcement places her appearance in the autumn 2024 period.
An actor named Olivia W, represented by Hashtag Talent Agency, played the daughter in a Vodafone advert. The agency posted about her casting on Facebook, calling it "her first of many adverts we are sure." No further details about the specific campaign or air dates have been published.
As of May 2026, the recent Vodafone UK TV commercials covered here all feature working actors rather than celebrities or well-known public figures. However, this article does not cover all recent Vodafone campaigns; other spots, such as the January 2026 'First Term' campaign by Leo UK, may have different casting approaches. That is a shift from some earlier Vodafone campaigns, which used recognisable names to anchor the brand message. The current approach casts actors who fit the brief for a particular spot, sourced through talent agencies such as Urban Talent and Hashtag Talent.
Talent agencies are often the quickest route to identifying cast members. They post about their clients' commercial bookings on Facebook, Instagram, and their own websites, sometimes within days of a spot airing. If you spot an actor in a Vodafone advert and want to put a name to the face, searching agency announcement posts alongside the campaign name tends to surface results faster than a general Google search.
Production company DHC also shared cast details for the 'Summer Switch' TVC via its own social channels. Talent agencies such as Time To Shine Agency London similarly post Vodafone casting announcements on Facebook and Instagram, for example, announcing their client Bennett's appearance in a Vodafone commercial in early 2026.
## Quotations > Wonderful new Vodafone advert out now starring our lovely Olivia W as the daughter. Her first of many adverts we are sure > — Hashtag Talent Agency (talent agency, Facebook) (https://www.facebook.com/HashtagTalentAgency/videos/wonderful-new-vodafone-advert-out-now-starring-our-lovely-olivia-w-as-the-daughter/1654133038463599/) ## Frequently asked questions ### who are the actors in the Vodafone Summer Switch advert The Vodafone 'Summer Switch' TV commercial features Sophia Laryea, David Adlam, Jenni Little, and David Whitney. The advert was directed by Lizzy Bailey and produced by DHC. These actors are not household names, reflecting Vodafone's recent preference for relatable, everyday characters rather than celebrities. ### is Katie Cotterell in a Vodafone advert Yes, Katie Cotterell appeared in a Vodafone TV commercial, with her casting announced in September 2024 by Urban Talent Actors Management. However, specific details about which campaign or her role in the advert are not publicly documented. ### what Vodafone advert has Olivia W in it An actor named Olivia W appeared in a Vodafone advert playing the role of a daughter. She is represented by Hashtag Talent Agency, which announced her appearance in the commercial on their Facebook page. ### who directed the Vodafone Summer Switch commercial The Vodafone 'Summer Switch' TV commercial was directed by Lizzy Bailey and produced by DHC. The advert featured four main cast members: Sophia Laryea, David Adlam, Jenni Little, and David Whitney. ## Sources 1. [This fun little TVC will go down in DHC history as one of ... - Instagram](https://www.instagram.com/reel/DTZo41CEWi_/) (www.instagram.com) 2. [VODAFONE: TVC W/ KATIE COTTERELL - Urban Talent Actors Management](https://urbantalent.tv/vodafone-tvc-w-katie-cotterell/) (urbantalent.tv) 3. [Wonderful new Vodafone advert out now starring our lovely Olivia W ...](https://www.facebook.com/HashtagTalentAgency/videos/wonderful-new-vodafone-advert-out-now-starring-our-lovely-olivia-w-as-the-daught/1654133038463599/) (www.facebook.com)