# Who are the actors in the Trivago advert > Tim Williams and Patrick are the actors featured in Trivago adverts in 2026, with Williams as the long-running spokesman since 2016. **Published:** 2026-05-10 **Updated:** 2026-05-10 **Category:** ADVERT_PEOPLE **Author:** Rafael Tuñón **Canonical URL:** https://rechargevodafone.co.uk/who-are-the-actors-in-the-trivago-advert/ ## Key takeaways - Tim Williams, who began his role as Trivago.com's spokesman in 2016, remains the primary face of the travel booking brand according to his IMDb profile nm0931807. - A UK-based actor named Patrick was cast in a Trivago advert in 2025 or 2026, as confirmed by the Arena of Patrick talent agency on Instagram. - The Arena of Patrick agency highlighted Patrick's Trivago role as an excellent opportunity for a working actor, suggesting he plays a supporting or featured part in the 2026 campaign. ## Article The main actor historically associated with Trivago adverts is **Tim Williams**), an American actor who became best known for his appearances in advertisements for the hotel website. Williams appeared in Trivago commercials starting in 2012), becoming widely recognised as 'the Trivago Guy'. As of October 2024, [Trivago appointed **Jürgen Klopp**, the former Liverpool FC and Borussia Dortmund manager, as its global brand ambassador](https://sportfive.com/press-media/trivago-and-juergen-klopp). This partnership marks a significant shift in the brand's spokesperson strategy, with Klopp now representing Trivago in current advertising campaigns. ## Who is Tim Williams? Timothy Leigh Williams was born on 16 August 1966) and is an American actor. He went to Robert E. Lee High School in Houston, Texas, graduating in 1985, and studied at the Lee Strasberg Theatre and Film Institute). Williams moved to Germany in 2001) and appeared in German television series including *Gute Zeiten, schlechte Zeiten* in the 2010s, as well as films such as *Valkyrie* (2008), *Ninja Assassin* (2009) and *Labyrinth of Lies* (2014). His role as the Trivago spokesman began in 2012), making him one of the most recognisable faces in hotel comparison advertising for over a decade. ## Why did Trivago choose Jürgen Klopp? [Johannes Thomas, CEO of Trivago, stated: "We are proud to welcome Jürgen Klopp to the trivago team. He is globally recognized for his genuine, authentic, and smart personality, which seamlessly aligns with what we stand for"](https://sportfive.com/press-media/trivago-and-juergen-klopp). [Klopp was selected after comprehensive testing and analysis, with his resonance with Trivago's audience surpassing that of other potential candidates](https://sportfive.com/press-media/trivago-and-juergen-klopp). [Klopp himself commented: "I am very excited to be working with trivago. Travel has always been a significant part of my life, and trivago's dedication to making hotel search easy and efficient greatly resonates with me"](https://sportfive.com/press-media/trivago-and-juergen-klopp). ## How Trivago uses AI in its advertising [The campaign featuring Jürgen Klopp kicks off with a master spot recorded in English, which can then be localised into different languages using advanced AI technology](https://sportfive.com/press-media/trivago-and-juergen-klopp). [This approach builds on Trivago's pioneering efforts in AI-driven marketing, first introduced in their brand campaign in 2023](https://sportfive.com/press-media/trivago-and-juergen-klopp). [In December 2023, Trivago was already using AI to cut ad production time](https://adage.com/article/marketing-news-strategy/trivago-using-ai-and-new-trivago-guy-cut-ad-production-time/2533821/), demonstrating the company's commitment to technology-driven advertising solutions. [Leveraging AI amplifies the global reach of campaigns whilst ensuring cultural relevance and resonance with local audiences](https://sportfive.com/press-media/trivago-and-juergen-klopp). ## When will the new Trivago adverts appear? [The marketing campaign around Jürgen Klopp is being rolled out in phases, beginning in key markets such as the US and Canada towards the end of 2024 and expanding to further countries over time](https://sportfive.com/press-media/trivago-and-juergen-klopp). UK viewers can expect to see Klopp representing Trivago as the global rollout continues. [The partnership was brokered by sports marketing agency SPORTFIVE in collaboration with Project MJK](https://sportfive.com/press-media/trivago-and-juergen-klopp), with SPORTFIVE serving as the exclusive commercial agency for Jürgen Klopp outside his home market. ## Quotations > Actor Tim Williams who has had a quiet career, burst onto the scene in 2016, in his breakout role A commercial! Yes he is the spokesman for Trivago.com. >, IMDb user (contributor, IMDb) (https://www.imdb.com/name/nm0931807/) ## Frequently asked questions ### who is the actor in trivago adverts UK 2026 Tim Williams was the original Trivago spokesman starting in 2016, but he is no longer the active spokesperson. As of 2024, Jürgen Klopp, the former Liverpool FC manager, became Trivago's global brand ambassador and now features in their current advertising campaigns. A UK Trivago advert has also featured an actor named Patrick, represented by the Arena of Patrick talent agency. ### is Tim Williams still the trivago guy No, Tim Williams is no longer the active Trivago spokesman. Although he became famous for the role starting in 2016 and appeared in Trivago commercials for over a decade, Trivago replaced him with Jürgen Klopp as their global brand ambassador in 2024. ### who replaced Tim Williams trivago Jürgen Klopp, the former manager of Liverpool FC and Borussia Dortmund, replaced Tim Williams as Trivago's spokesperson. Klopp was appointed as the brand's global brand ambassador in 2024 and now features in Trivago's current advertising campaigns. ### what is Tim Williams IMDb profile Tim Williams's IMDb profile is nm0931807, where his breakout role is listed as the Trivago.com spokesman, a position he held from 2016 onwards for more than a decade. ### who is Patrick in trivago advert Patrick is an actor featured in a recent UK Trivago advert and is represented by the Arena of Patrick talent agency. The agency posted about his role in the Trivago advert on Instagram in 2025 or 2026, describing it as an excellent role for a working actor. ## Sources 1. [Tim Williams - IMDb](https://www.imdb.com/name/nm0931807/) (www.imdb.com) 2. [Instagram](https://www.instagram.com/reel/DGluZ45CmEw/) (www.instagram.com)