The actor in the current Sky Glass advert is Andrew Garfield, the Hollywood star best known for playing Spider-Man. Sky enlisted him for a TV advertising campaign launched in June 2025, built around the hashtag #ThatSkyFeeling. An older version of the advert featured different British cast members, but Garfield is the face of the campaign as of 2026.
Andrew Garfield is a British-American actor who rose to global fame playing Peter Parker in Sony's Spider-Man films. He has also received Academy Award nominations for his dramatic work, including his role in "Tick, Tick... Boom!" - so he carries both blockbuster name recognition and real critical credibility. That combination makes him a strong fit for a premium TV product like Sky Glass, where Sky wants to signal quality rather than just price.
The campaign positions Garfield as someone who loves the experience of watching television, tying his star power to the idea of a richer, more immersive viewing experience. The #ThatSkyFeeling hashtag runs across the campaign's social media presence on Facebook and Instagram, giving audiences a way to engage with the ads beyond the TV spot itself.
The campaign was directed by Tom Levinge, with production documented by Mister Tibbs. Levinge has a track record in high-profile commercial work, and behind-the-scenes footage of Garfield on set was captured as part of the wider campaign rollout. The production values reflect Sky's positioning of Glass as a premium, design-led product rather than a budget option.
Sky Glass is Sky's all-in-one smart television, combining the screen and a Sky subscription into a single device with no satellite dish required. It streams content over your home broadband connection and integrates Sky's full channel and on-demand library alongside apps like Netflix and Disney+. The advert's job is to sell the feeling of watching on Sky Glass rather than listing technical specs - hence the emotional, experience-led approach with a recognisable face at its centre.
As of May 2026, Sky Glass is available in several screen sizes, and Sky regularly updates its bundle pricing. Check Sky's website directly for the current deal, since promotional pricing changes frequently.
Yes. Previous Sky Glass campaigns featured British actors rather than a Hollywood lead. The older advert that circulated widely online starred Richard Armitage (known for "The Hobbit" and the TV series "North & South"), Jessica Hynes (best known for "Spaced" and "W1A"), and Oscar Kennedy. That campaign had a different tone, leaning into domestic warmth and British familiarity. Sky's decision to bring in Garfield for the 2025 campaign is a clear shift towards bigger international star power, which tells you something about how competitive the premium TV market has become.
Sky uploads its adverts to its official YouTube channel, usually within a few days of the TV premiere. Searching "Sky Glass Andrew Garfield advert" on YouTube should bring it up quickly. The #ThatSkyFeeling hashtag also surfaces clips and reactions across Instagram and Facebook if you want to see how the campaign has landed. Marketing Beat covered the campaign's launch on 6 June 2025 if you want background on the brief and strategy behind the ad.
The Sky Glass campaign appears to be his primary UK advertising work as of 2026. Garfield has been selective about commercial partnerships, which is part of why his appearance in the Sky campaign attracted attention when it was announced. Signing a Hollywood actor of his profile for a domestic TV product is a significant spend, and Sky has used the association across multiple formats rather than a single spot.
## Frequently asked questions ### who is the actor in the Sky Glass advert UK Andrew Garfield, the Hollywood actor best known for playing Spider-Man, is the face of the current Sky Glass advertising campaign. The campaign launched in June 2025 and features Garfield as the main star promoting Sky's premium TV product. ### why did Sky choose Andrew Garfield for the advert Sky selected Andrew Garfield because he combines global blockbuster recognition from the Spider-Man films with critical credibility, including Academy Award nominations for dramatic roles like 'Tick, Tick... Boom!'. This mix of mainstream appeal and prestige makes him ideal for promoting a premium product like Sky Glass. ### who directed the Sky Glass Andrew Garfield commercial Tom Levinge directed the Sky Glass campaign featuring Andrew Garfield, with production handled by Mister Tibbs. Behind-the-scenes content from the set was documented during filming. ### what is the hashtag for Sky Glass advert 2025 The hashtag for the Sky Glass campaign is #ThatSkyFeeling, which runs across the campaign's social media presence on Facebook and Instagram to help audiences engage with the ads. ### did Sky Glass advert have different actors before Andrew Garfield Yes, an older version of the Sky Glass advert featured different British cast members before Andrew Garfield became the face of the campaign in 2026. ## Sources 1. [Sky snaps up Andrew Garfield for latest Sky Glass TV ad](https://www.marketing-beat.co.uk/2025/06/06/sky-glass-tv-andrew-garfield/) (www.marketing-beat.co.uk) 2. [Instagram](https://www.instagram.com/reel/DKrLal3AbZ0/) (www.instagram.com) 3. [Sky Glass Takes Center Stage In Playful New Ad Starring ...](https://www.facebook.com/mediamarketing.ma/posts/sky-glass-takes-center-stage-in-playful-new-ad-starring-andrew-garfieldskyglass-/1289908516472951/) (www.facebook.com) 4. [sky glass — MISTER TIBBS](https://www.mistertibbs.co.uk/sky-glass) (www.mistertibbs.co.uk)