The Toyota advert currently getting attention in the UK features "Run My Way" by British boyband December 10, teased as the group's debut single in a pan-European campaign for the Toyota Aygo X Hybrid. A separate Toyota pan-European campaign also used "Praise You" by Fatboy Slim, with live strings recorded for the project by Lost Track Productions. If you caught a different Toyota spot, both songs are worth checking first.
The track is "Run My Way" by December 10. Toyota chose the band as their first brand partner for the Aygo X Hybrid launch, and the advert served as the first public preview of the song before the single's wider release. The campaign ran across Europe, so UK viewers and those in other countries would have seen the same creative.
December 10 are a British boyband, and the Toyota partnership marked their first major brand deal. Tying a debut single to a car launch is an unusual move, but it gave the song considerable exposure across multiple markets before the band's tour.
The Aygo X Hybrid is Toyota's most compact model sold in Europe and, as of the campaign launch, the first full hybrid in the A-segment (the smallest category of passenger cars). The advert and the December 10 partnership were built around promoting that launch, so the music choice was deliberate: a fresh, youthful act for a small city car aimed at younger buyers.
A separate pan-European Toyota campaign used the Fatboy Slim classic "Praise You". Lost Track Productions worked on that project, recording live strings to give the track a fuller arrangement for the advert. This is a different campaign from the December 10 one, so if the song you heard sounds like a 1990s dance track rather than a new pop act, "Praise You" is likely what you caught.
There is also an original composition connected to the Aygo X range. Wake The Town handled music supervision for that piece, which was created in partnership with T&P Group and Hogarth Worldwide. Original compositions are less easy to search for on streaming platforms, so if the music you heard does not match "Run My Way" or "Praise You", this bespoke track could be the one.
Toyota has run several campaigns across Europe in 2026, each with different music. A quick way to narrow it down:
Shazam works well on Toyota adverts if you catch the advert live, as both "Run My Way" and "Praise You" are registered tracks. The original composition may not return a result, in which case the Wake The Town credit is the best lead to follow.
## Frequently asked questions ### what song is in the Toyota Aygo X Hybrid advert UK The song is 'Run My Way' by British boyband December 10. It was teased as the band's debut single in a pan-European Toyota campaign for the Aygo X Hybrid launch. The advert gave the track its first public preview before wider release. ### who is December 10 band December 10 is a British boyband who partnered with Toyota for their first major brand deal. The partnership featured their debut single 'Run My Way' in the Aygo X Hybrid advert across Europe. ### when did Toyota Aygo X Hybrid advert release Toyota announced the December 10 partnership on December 10 for the pan-European Aygo X Hybrid campaign. The exact UK broadcast date isn't specified, but the advert has been getting attention recently in the UK market. ### is there another Toyota advert song Yes, a separate Toyota pan-European campaign used 'Praise You' by Fatboy Slim, with live strings recorded by Lost Track Productions. If you saw a different Toyota advert, this is likely the other major campaign currently running. ### what is the Toyota Aygo X Hybrid The Aygo X Hybrid is Toyota's most compact model sold in Europe and the first full hybrid in the A-segment (the smallest category of passenger cars). It was launched with the December 10 partnership campaign targeting younger buyers. ## Sources 1. [Britain’s new boyband December 10 land Toyota as the headline partner for their tour and debut new track in Aygo X Hybrid campaign - Toyota Media Site](https://media.toyota.co.uk/britains-new-boyband-december-10-land-toyota-as-the-headline-partner-for-their-tour-sponsor-and-debut-new-track-in-aygo-x-hybrid-campaign/) (media.toyota.co.uk) 2. [Toyota – Praise You – Lost Track Productions](https://www.lostrack.co.uk/portfolio/toyota-praise-you/) (www.lostrack.co.uk) 3. [New original composition for Toyo | Wake The Town - Facebook](https://www.facebook.com/wakethetownmusic/videos/new-original-composition-for-toyota-aygo-x-with-tandpgroup-hogarthworldwidemusic/1596036341816647/) (www.facebook.com)