The Lloyds Bank 2024 advert features music connected to Florence and the Machine, set against the bank's familiar runaway black horses imagery filmed in London. If you're searching for older Lloyds adverts, the classical piece used in earlier campaigns was composed by Elena Kats-Chernin, released under the name Eliza Aria in 2007. Both tracks have generated plenty of Shazam-style searches over the years.
The 2024 campaign pairs Florence and the Machine with Lloyds Bank's long-running black horse theme. A YouTube Shorts video titled "LLOYDS BANK 2024 Advert In Real Life London (feat. Florence And The Machine)" documents the advert's London filming locations and confirms the artist. The video description opens with "Runaway horses are the theme of the day, as Lloyds Bank..." which fits the bank's branding exactly as you'd expect.
The specific track title from Florence and the Machine used in the advert has not been officially confirmed in a press release as of May 2026, and it is not clear whether it is an existing song or a bespoke recording made for the campaign. If you heard a lyric fragment and want to identify it, Shazam or a quick search on YouTube with "Lloyds Bank advert 2024 Florence" should surface the answer quickly.
Florence and the Machine is the project of Florence Welch, a British singer known for dramatic, orchestral pop. Albums including Lungs (2009) and Dance Fever (2022) gave her a catalogue of sweeping, atmospheric tracks that suit large-scale advertising. Her music is available on Spotify, Apple Music and YouTube Music if you want to explore further after hearing the advert.
Before Florence and the Machine, the most-searched Lloyds advert track was the classical piece composed by Elena Kats-Chernin for Lloyds TSB. It appeared on Spotify in 2007 under the artist name Eliza Aria, listed alongside her 2005 album Wild Swans. The piece has a gentle, piano-led quality that made it immediately recognisable and prompted years of "what's that music?" searches.
A Spotify playlist called "Lloyds Bank Advert songs", curated by Sam Hudson, pulls together several tracks associated with the bank's campaigns over the years. It includes "You're Not Alone" by Astræa, "Praise You" by Hannah Grace, "Look After You" by Aron Wright, "Proud" by Heather Small, and "Wings" by Birdy. That list gives a reasonable sense of the tone Lloyds has consistently aimed for: uplifting, emotionally warm, broadly appealing.
The black horse has been Lloyds Bank's symbol since 1677, when it appeared above a goldsmith's shop in Lombard Street, London. The running horse imagery in the 2024 advert is a direct continuation of that heritage. Pairing the visual with a well-known artist like Florence and the Machine is a way of keeping the familiar image feeling current rather than dusty.
For the 2024 Florence and the Machine track, search the artist's name on Spotify, Apple Music or YouTube Music. The Elena Kats-Chernin piece from the Lloyds TSB era is searchable on Spotify under "Eliza Aria" or "Music from the Lloyds TSB advert". The Sam Hudson playlist on Spotify is also a useful starting point if you want a broader collection of tracks from across the bank's advertising history.
## Quotations > Runaway horses are the theme of the day, as Lloyds Bank > — YouTube video description (YouTube) (https://www.youtube.com/shorts/TFovwiK1Fao) ## Frequently asked questions ### what song is in the Lloyds Bank 2024 advert The 2024 Lloyds Bank advert features music by Florence and the Machine, as confirmed by a YouTube Shorts video titled 'LLOYDS BANK 2024 Advert In Real Life London (feat. Florence And The Machine)'. The specific track title has not been officially confirmed, but you can identify it quickly using Shazam or searching YouTube for 'Lloyds Bank advert 2024 Florence'. ### who sings the Lloyds Bank advert music 2024 Florence and the Machine performs the music in the 2024 Lloyds Bank advert. Florence and the Machine is the project of British singer Florence Welch, known for dramatic, orchestral pop music. ### Lloyds Bank advert music composer old version The classical music used in earlier Lloyds Bank adverts was composed by Elena Kats-Chernin, released under the artist name Eliza Aria in 2007. The track is titled 'Music from the Lloyds TSB advert' and is available on Spotify. ### where was Lloyds Bank 2024 advert filmed The Lloyds Bank 2024 advert featuring Florence and the Machine was filmed in London, as documented in the YouTube Shorts video 'LLOYDS BANK 2024 Advert In Real Life London'. The campaign centres on the bank's iconic runaway black horses theme. ### is the Lloyds Bank 2024 advert song a new Florence and the Machine track It is unclear whether the music is an existing Florence and the Machine song or a bespoke recording created specifically for the Lloyds Bank campaign. No official press release has confirmed the specific track title or whether it was newly commissioned. ## Sources 1. [LLOYDS BANK 2024 Advert In Real Life London (feat. ...](https://www.youtube.com/shorts/TFovwiK1Fao) (www.youtube.com) 2. [Eliza Aria - Music from the Lloyds TSB advert](https://open.spotify.com/album/4uDChtG7xgCv1XesI7VciH) (open.spotify.com) 3. [Lloyds Bank Advert songs 🐎 - playlist by Sam Hudson](https://open.spotify.com/playlist/0z8TpHFhK5oX9cCGFrPoEN) (open.spotify.com)