Omaze UK adverts typically feature a rotating cast of well-known British and international celebrities, each paired with a charity prize draw. The format is consistent: a famous face fronts the campaign, the draw raises money for a named charity, and one entrant wins a house or experience. As of May 2026, Omaze continues to run these campaigns in the UK, though the specific celebrity lineup changes with each new draw.
Omaze matches celebrities to causes they already support publicly. A presenter known for environmental work might front a draw benefiting a conservation charity, while a sports personality might appear alongside an NHS-linked cause. The celebrity does not typically receive a fee in the conventional sense; the arrangement is promotional, and the draw itself funds the charity partner directly.
This model has proved popular with UK audiences partly because the prize is tangible. Winning a house in a desirable location is a clearer proposition than a vague "once-in-a-lifetime experience", and the charity angle gives entrants a reason to feel good about buying a ticket.
Past Omaze UK campaigns have featured names from British television, film and sport. Presenters, comedians and actors have all taken part, with the advert style leaning towards warmth and light humour rather than hard sell. The production values are high, which is part of why the adverts circulate on social media well beyond their paid placements.
Because Omaze launches new draws regularly, the cast changes. Checking the Omaze UK website directly gives you the current campaign and the celebrity attached to it, along with the named charity beneficiary for that draw.
Each draw is tied to a specific charity rather than a general fund. Past UK draws have supported causes including children's hospices, cancer research and housing charities. The charity split per entry is stated in the draw terms, so you can see exactly how much of your ticket price goes to the cause before you enter.
If you are entering primarily to support the charity rather than to win, some charities linked to Omaze draws also accept direct donations, which avoids the entry fee structure entirely.
## Frequently asked questions ### who are the celebrities in omaze uk adverts 2026 Omaze UK rotates its celebrity cast with each new campaign, so the specific names change regularly. The platform partners with well-known British and international celebrities from television, film and sport, though the exact lineup for any given draw depends on which charity is being supported and which celebrity has a genuine connection to that cause. ### how does omaze choose which celebrity to use Omaze matches celebrities to charities based on causes they already publicly support. For example, a presenter known for environmental advocacy might front a draw for a conservation charity, while a sports personality could appear with an NHS-linked campaign. This alignment ensures authenticity rather than random celebrity placement. ### do omaze celebrities get paid Omaze celebrities typically do not receive conventional fees for appearing in campaigns. The arrangement is promotional in nature, with the draw itself directing funds directly to the charity partner rather than paying the celebrity involved. ### what prizes do omaze uk adverts offer Omaze UK campaigns typically offer tangible prizes such as houses in desirable locations or high-value experiences. The house prize is the most common format, giving entrants a clear, substantial incentive to purchase tickets while supporting the featured charity. ### is omaze still running in the uk in 2026 Yes, as of May 2026 Omaze continues to run campaigns in the UK with rotating celebrity partners and charity draws. The format remains consistent with previous years, featuring a famous face, a named charity partner, and a major prize draw.