2023-09-08 13:43:49
In a significant move, Google has announced its plan to disable third-party cookies for 1% of Chrome users next year, with the ultimate goal of completely eliminating them by 2024. This decision marks a major milestone in its ongoing efforts to enhance user privacy and revolutionize online advertising.
Get a Free Speed Boost on Your Internet Connection: The One Surprising Trick Virgin Media Users Need to Try NowGoogle has now made its Privacy Sandbox product available to the majority of Chrome users, which allows users to personalize the types of ads they see by sharing their interests and preferences. Additionally, users can choose which relevance and measurement APIs they want to enable on their browser.
The company launched the Privacy Sandbox initiative in 2019, dedicating it to developing privacy-preserving alternatives to third-party cookies. The primary objective is to create technologies that safeguard user privacy while providing advertisers and developers with effective tools for online advertising.
Is your Wi-Fi speed being murdered? The common mistake all BT broadband users must check todayAfter years of testing, Google has deemed its Privacy Sandbox technologies stable, ready for "scaled use" by advertisers, and suitable for assessing their preparedness for the impending cookie ban.
Originally scheduled to commence in 2022, the plan to remove third-party cookies from Chrome was postponed to 2023 due to mixed responses regarding alternative proposals. Subsequently, the timeline was extended to 2024.
A Disturbing Bug in a Popular Android App Has Led Google to Take Drastic Action: Check Your Phone Now!To assist the industry in its testing efforts, Google plans to allow users to simulate the impact of the third-party cookie ban towards the end of this year. In the first quarter of 2024, the company will disable third-party cookies for 1% of Chrome users.
In a blog post, Google stated, "The countdown to the planned deprecation of third-party cookies is in full effect. We look forward to continuing to partner with the industry on this transition, including supporting the adoption of Privacy Sandbox APIs and evaluating their effectiveness through scaled testing."
Phones LTD Offers Samsung S23 Ultra EE Deals with Complimentary Galaxy Watch5With this strategic move, Google aims to reinforce user privacy while maintaining a thriving online advertising ecosystem.
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As Google takes proactive steps to phase out third-party cookies from its Chrome browser, it is evident that the company is committed to prioritizing user privacy. By implementing Privacy Sandbox and enabling users to customize their ad experiences, Google aims to strike a balance between user preferences and effective online advertising solutions.
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If you would like to know other articles similar to Discover Google's Revolutionary Privacy Sandbox: Unlocking a New Era of Online Security updated this year 2024 you can visit the category Breaking Tech News.
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