Unlocking the Digital Treasure Chest: How Virgin Media O2's Christmas Expansion Could Transform Your Online Experience

2023-11-30 09:32:53

Expansion of National Databank Hubs and Free Data Enhancements

In the spirit of giving this festive season, Virgin Media O2 is making significant strides to ensure that individuals facing data poverty have access to mobile data when they need it most. Bringing cheer to many, the National Databank initiative spearheaded by both Virgin Media O2 and Good Things Foundation is extending its reach to all O2-owned stores across the UK, becoming crucial digital inclusion hubs.

As we approach the peak of the holiday season, access to data becomes even more essential. Virgin Media O2 is not only opening up its network but also upscaling the allowance, offering a considerable 25GB per month. This increase provides individuals with a substantial 275 hours of browsing time each month, facilitating connections and access to indispensable services.

Bearing in mind the challenges of the winter season, Virgin Media O2's rollout from 7 December is a response to the concerning evidence that a majority of Brits expect a financially difficult winter. Unfortunately, a significant portion of low-income households are contemplating going without mobile data to manage bills. This rollout provides a beacon of hope for many.

Serving the Homeless Community During Harsh Winters

Going beyond mere data provision, Virgin Media O2 and Good Things Foundation have partnered with renowned charities such as Crisis and Change Please – Driving for Change, aiming their efforts towards people experiencing homelessness. These collaborations ensure that guests will not only receive data but also have access to free second-hand smartphones through the Community Calling initiative, a joint effort between Virgin Media O2 and Hubbub.

Equipped with smartphones and data, those struggling with homelessness can reach out to essential services, like securing accommodations, finding food banks, seeking medical advice online, and connecting with their families.

Marking a significant step in digital inclusivity and support, over 1,600 locations across the UK, including O2 stores and Crisis Skylight Centres will act as National Databank Digital Inclusion Hubs. To locate the nearest hub, individuals can visit here.

"To help people most affected by the cost-of-living crisis, we're opening the doors to more National Databank Digital Inclusion Hubs than ever before and making it easier for people to get connected," said Rob Orr, Chief Operations Officer at Virgin Media O2.

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Stories like that of Kieran O'Brien, who was formerly homeless, illustrate the difference free mobile data can make. Kieran emphasizes how the provision of mobile data, texts, and calls could have drastically reduced his time in homelessness by improving his access to services. ❤️️

Helen Milner OBE, Group CEO at Good Things Foundation, echoes this sentiment, expressing joy over the expansion of the National Databank. With targets set to aid 1 million people by 2025, similar initiatives could genuinely help bridge the digital divide.

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Representatives from Change Please and Crisis have also hailed the move as a game-changer in providing vulnerable communities access to necessary digital resources. The Chief Executive of Crisis highlighted the critical nature of internet accessibility for individuals combating homelessness, praising the partnership with Virgin Media O2.

As Theo Blackwell, London Chief Digital Officer, lauds the initiative for its commitment to keeping vulnerable Londoners connected, the city continues its pursuit of a more equitable future for all its occupants. ️

With efforts like these from Virgin Media O2, Christmas this year looks set to be a little brighter and more connected for individuals across the nation facing digital exclusion. ✨

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