Discover How Crafty Lager 7726 Is Brewing Up Conversations on Fraud Prevention

2023-11-15 09:10:05

Table
  1. Raising a Pint to Cybersecurity Awareness with Virgin Media O2's Initiative
    1. Steps to Shield Yourself from Scams
    2. Good to Know ️

Raising a Pint to Cybersecurity Awareness with Virgin Media O2's Initiative

  • A Cool Collaboration: Teaming up with Ross Kemp, Virgin Media O2 presents a unique beverage, Crafty Lager 7726, aimed at sparking discussions on fraud.
  • A Frothy Fraud Fighter: This special-edition beer dons tips to combat scams, including how to report suspicious calls and texts by forwarding to 7726
  • Chat & Cheers: Quench your thirst for knowledge and a free drink! Mention '7726' at select UK pubs to enjoy two complimentary cans of Crafty Lager 7726 or a non-alcoholic alternative.

Join the Fight Against Scams: Aligning with International Fraud Awareness Week, the telecom giant launches Crafty Lager 7726, challenging scams one sip at a time.

More than just another branded beer, Crafty Lager 7726 serves up vital fraud prevention tips in the palm of your hand. This creative step is part of a bold movement to raise awareness about fraud.

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Startling findings reveal nearly one in four Brits have encountered scams, with friends and family often left in the dark. A painful £393 is the average loss due to scams, but the cost of silence is far greater.

Over half of victims choose not to discuss their experiences due to embarrassment, overshadowing more typical awkward topics. Yet, an overwhelming majority recognizes the power of open dialogue in safeguarding against fraud.

To dilute the stigma, Virgin Media O2 promotes candid conversations. The Crafty Lager 7726 label itself educates consumers, particularly emphasising the risk of sharing one-time passcodes.

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Enlisting Proper Pubs and Admiral Taverns, along with Off Broadway in London, the campaign brings the beverage to the public. A simple bar call of '7726' gifts patrons two free beers, fuelling meaningful discussions on scam prevention.

Ross Kemp, Standing Up to Scammers: "As part of this noteworthy campaign, I've joined forces with Virgin Media O2 to introduce Crafty Lager 7726, placing fraud on the radar.

“Fraudsters are constantly refining their schemes. When faced with unsolicited, suspicious offers, remember: if it sounds too good to be true, it likely is a scam. Hang up, don’t share your code."

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“The more we vocalize our encounters with fraud, the sharper our scam-spotting skills become. So, grab a drink - beer or coffee - and let's shatter the silence on scams.”

Virgin Media O2's Commitment: “We recognize the severity of fraud as an epidemic hitting the nation daily. We're devoted to guiding the UK around these risks.

“By educating on common scams, we're equipping consumers to combat these dangers. Crafting Lager 7726 is our toast to initiating this vital nationwide dialogue.”

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“Everyone can contribute by reporting any suspicious activity to 7726. A few quick taps can help us clamp down on such frauds more swiftly, improving our defenses against future scams.”

Efforts to report dubious communication assist Virgin Media O2 and other firms in beating back scams. This year alone, an impressive count of over 78 million texts were blocked, thanks to watchful users alerting to 7726.

Steps to Shield Yourself from Scams

  1. STOP: Unexpected calls from so-called 'O2 representatives' should be taken with caution. If something feels off, or they ask for personal details or codes, end the call.
  2. SEND to 7726: Suspect you've been contacted by a scammer? Don't just dismiss it. Forward the dubious message to 7726 to aid O2 in taking action against these frauds.
  3. SPEAK OUT: Warn your network about the scam. Sharing is caring, and in this case, it's protecting too.

For a trove of fraud-fighting tips, and to discover pubs where you can engage in the campaign, visit: https://news.virginmediao2.co.uk/fraud/

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Good to Know ️

  • Offer applies to individuals 18+ and is limited to two beverages per duo. It is only available in participating establishments from November 15th-30th, based on availability. Please drink mindfully.
  • A meticulous survey by Censuswide spanned from November 2nd-6th, 2023, drawing insights from 2,007 UK representatives.

If you would like to know other articles similar to Discover How Crafty Lager 7726 Is Brewing Up Conversations on Fraud Prevention updated this year 2025 you can visit the category Frequently asked questions about Vodafone.

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